Email marketing is one of the most powerful forms of communicating with your prospects and customers. This is because someone has given you permission to communicate with them. They have decided to let you send emails to them from time to time, and the power of that permission cannot be understated.
In this course, we’re going to be focusing on the essentials of what you need to do to write engaging, high-converting emails.
By the end of this course, you’ll be able to:
The modules in this course follow a logical order, so it’s best to work through them one at a time.
You'll find no fluff in here. I follow a simple structure in all modules.
As you go through each module, follow the Mission Action Guide to help you implement what you've learned.
By doing the Mission Action Steps are where the magic happens. Knowledge and insight are great but taking action produces the forward momentum towards your goals.
Understand that nothing here is meant to be a cookie-cutter solution but sound principles to follow. It’s not a substitute for using your gray matter. I believe people are intelligent and can figure out what's best for them.
This course is for people who want to learn the best practices in email marketing and are prepared to work hard and master the required skills. Anybody with desire and commitment can do this.
If that's you, then sign up now so you are able to write engaging and high-converting emails to boost your sales, profit and ultimately wealth.
The infographic below summarises the course content and you will see the modules either to the right of your screen or when you scroll down.
All you need to do is click the button "Yes, I want access now" to unlock the lessons for immediate access.
The quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy your prospects and customers while helping you meet all your marketing and business goals.
There are really only 3 types of emails you will be using to send to prospective customers. All 3 have different goals and structures. They are used at different places throughout the marketing process and benefit your business in several ways.
For many people, writing is the most difficult part of email marketing. They can have a proven system laid out in front of them. They may know everything about their customers, prospects, and products. However, they immediately get a case of writer's block as soon as they try to compose an email.
Engaging, effective emails are all about structure. That is what copywriting is about at its very heart. There is a proven formula that moves your reader's eyes quickly through any piece of copy, delivering them to your call to action by building the need to continue reading and click along the way.
What you have learned so far have you miles ahead of your competition in the email copywriting arena. To complement what you have already learned, we have compiled a list of Best Practices for writing emails that get read and acted upon.