There are 3 main reasons business owners and entrepreneurs don't spend much time writing marketing emails.
They Don't Know What To Do
Some business owners simply don't know where to begin. They are very good at understanding their product, and they may even know their customers very well. But they just don't understand how email marketing systems work. Since they are unsure how to proceed, they skip sending out emails altogether. It is a known fact that a confused mind will do nothing.
They Hate To Sell
Not everyone is a born salesperson. A lot of very successful business owners despise the sales process. Being a pushy salesperson is not required where emails are concerned. When you learn how to engage and inform through successful email copywriting, you do very little actual selling. And yet, you still see your bottom line grow.
They Underestimate The Importance Of Great Copy In Emails
You may understand the power of copywriting. You might have hired a professional copywriter in the past to create a sales letter, press release, or direct marketing piece. If this is the case, why are you underestimating how powerful persuasive copy can be in your emails? Any time you have a chance to communicate with your prospects or clients, it is critical to use copy that is well-written.
The quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy your prospects and customers while helping you meet all your marketing and business goals.
In the interest of your digital data protection, I require you to consent to receive information from me about our products and offers by email (according to our Terms of Service and Privacy Policy).