Great Email Copy Should Be Personal.
Since this is a one-to-one communication when handled properly, you can customize your emails. You can personalize them to the individual needs of your customers.
It is important to know your "perfect" or as some say “ideal” prospect or customer otherwise you won’t know or understand their needs or problems.
Without this knowledge, you won’t be able to create emotionally engaging emails.
The quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy your prospects and customers while helping you meet all your marketing and business goals.
In the interest of your digital data protection, I require you to consent to receive information from me about our products and offers by email (according to our Terms of Service and Privacy Policy).