Meet AIDA, Your Email Copywriting Formula
Meet AIDA, Your Email Copywriting Formula.
AIDA is an acronym which stands for Attention, Interest, Desire, and Action. This emotion-based marketing formula is founded on human psychology.
You want to attract attention with your subject line. Then appeal to your reader's interests within the body of your email.
Turn on your subscriber's desire by showing how your product or service can deliver the results he or she is looking for. Then add a strong call to action as your closing.
If you consistently adhere to the tried and proven AIDA marketing formula, your email marketing success will be virtually guaranteed.
By now you understand just how important engaging, persuasive email copy is to the success of your business. Now it's time to put what you just learned into practice.
6 Lessons
Good Email Copy Determines Your Marketing Success
The quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy your prospects and customers while helping you meet all your marketing and business goals.
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