What’s Internet Marketing?
By definition, “Internet Marketing” is promoting something online. This includes promoting products, services, a brand or even yourself as a blogger.
Unfortunately, it’s not as simple as it might sound.
Internet Marketing merges the technical and creative aspects of marketing together, which are the most important aspects of marketing. That means advertising, development, design, and sales are one. I’ll get back to this later.
Back in the early 1990s, the internet really became popular. Since then its popularity has grown greatly. Back in 1998, the average number of online searches per day was just under 10,000. Twenty years later, that number went through the ceiling to well over 1 trillion searches per year.
What does this tell you?
First, that Internet Marketing is popular. Second, it’s hugely profitable.
Compared to the ‘old’ style of advertising such as on television, in newspapers and magazines, the Internet offers significant advantages. Some of the major advantages are:
- It has a global reach
- It’s an instantaneous mode of conveying marketing messages
- It’s cost-effective and produces a high ROI (return on investment)
In 2011, Internet Marketing revenues surpassed cable television and came close to beating those seen in broadcast television commercials.
In 2013, Internet Marketing revenue increased with an 18% rise from 2012, totaling $20.1 billion in the first two quarters of 2013.
It has grown to a massive industry and the beauty is that anybody can enter it.
Nowadays people simply use search engines when looking for information about a product or service. It is most important that any business has an online presence.
5 Lessons
What Are Internet Marketing And Its Methods?
This module contextualized Affiliate Marketing as part of the broader Internet Marketing concept.
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