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Why Your Marketing Needs Stories

People buy from people they know, like, and trust. You've probably heard that a million times by now.

However, building the ‘know, like, trust' elements is an art form that requires much more than a few emails and social media posts. You need to reach people at an emotional level to connect with them and develop the types of relationships that lead to sales.

When you use stories in your marketing content, you can achieve all 3 of those elements in a far shorter space of time than any other marketing tactic can match.

While you may think that good storytelling is only for people with a born ability, there are tricks and processes that will make it easy for anyone. That’s what we’ll be discussing in this course.

By the time you finish this course, you will be able to:

  • Explain why storytelling is so integral to content marketing, no matter what products or services you're selling.
  • Identify the different types of stories and how they are used, including company and brand stories, personal stories, customer stories, and so on.
  • Describe the enduring story formats that have stood the test of time and understand how you can use them in your marketing.
  • Identify which types of stories connect best with your target market
  • Outline the key elements that make a story effective regardless of the type of story or format that you choose.
  • Choose the best media to use for your story to make it engaging for your target market.
  • Identify the different outlets you can use for distributing your story so that it will be seen by as many people as possible and create the desired result for you.
  • Draft your plan for finishing and producing your story.

When you finish the course, you'll be able to draft and produce a story you can use right away to supercharge your marketing.

This course is broken down into modules to take you step-by-step through Why Your Marketing Needs Stories.

As you go through each module, complete the Mission Action Steps at the end of each module.

Completing the Action Steps is where the magic happens. Knowledge is great but action creates the forward momentum towards your dreams.

Understand that nothing here is meant to be a cookie-cutter solution but sound principles to follow. It’s not a substitute for using your gray matter. I believe people are intelligent and can figure out what's best for them. 

This course is for people who want to move their business to a higher level with the power of stories. It's for people who are prepared to work hard and do what it takes to overcome the challenges that an online business brings. 

It is within anyone's power to achieve this. Many people like us have done it.   

If that's you, then sign up now so you are able to tell stories to build the 'know, like, and trust, factor to boost your online business success and wealth.  

The infographic below summarises the course content and you will see the modules either to the right of your screen or when you scroll down.

All you need to do is click the button "Yes, I want access now" to unlock the lessons for immediate access. 

To help support you even further, I've made this a 'Pay-What-Feels-Good' offer for the foreseeable future. On the payment options page, I will give you the option to choose what you feel good to pay. 

I don't want money to be the reason you choose to not take part in this training. So just pick the price that makes the purchase experience as comfortable for you as possible.

There will be zero judgment - only respect and gratitude for taking action! 

Why Your Marketing Needs Stories


8 Modules

Introduction

Research shows that likeability is one of the main drivers behind consumer purchase decisions. The likeability created by a good story has a bigger influence on the customer than any other factor. This is especially true if your story conveys a message related to things your audience cares about deeply. 

Stories Your Market Will Love

Later we're going to look at story formats and the elements of a good story. But first, let's discuss what kinds of stories you can tell.

7 Timeless Storytelling Formats To Engage Your Audience

Stories from ancient times are only different from those of today in setting and content. What hasn't changed is the storylines. From the first human stories hatched tens of thousands of years ago to the TV drama you watched the other night, these timeless storylines endure.

Pick The Most Effective Story Type For Your Audience

When it comes to storytelling, it's not the story itself that determines its effectiveness. It needs to resonate with and affect your audience.

How To Craft A Story That Engages Your Customers

Your story has to have certain elements that make it engaging. We covered some of this previously as we discussed story examples, but here are the elements that make any good story engaging.

Which Media Should You Use to Tell Your Story?

Now that you have some story ideas, you'll need to decide which media you'll use for telling your story. There are a number of different types of media you can use and you should choose based on your target market.

Where To Publish Your Story

Now that you’ve written and produced your story in at least one format, you'll have to decide exactly where to distribute it. The goal is to choose a distribution channel that will get your story in front of as many people in your target market as possible.

Create Your Story Action Plan

Now that you've worked through the course, it's time to draft your plan for finishing and producing your first story. You have everything you need right here to do this.

Modules for this product 8
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