The Customer Story
A customer story is one in which your customer relates somehow to your product or service. This is one of the best types of stories because it emphasizes the benefits of your offerings. When people read about a customer’s own experience with your product or service, they can put themselves in the customer's place and understand directly how your products or services can benefit them. These stories are also great because they're authentic.
A customer story can focus on a common problem your market faces and how one particular customer overcame this problem with your product. For example, if you sell an office filing system, you could ask customers to send in their stories about how their work is different after they started using your system. Even better, ask them to send in pictures of their newly organized files so that you can illustrate the stories.
8 Lessons
Stories Your Market Will Love
Later we're going to look at story formats and the elements of a good story. But first, let's discuss what kinds of stories you can tell.
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