The Employee Story
Employee stories are engaging because they take people behind the scenes and add a human element to your company. Your audience gets a glimpse of the inner workings of your company and how every person involved makes a difference. These stories also help to convey your corporate culture.
An employee story might feature a particular employee and how they've improved a product or service, helped the company reach one of its goals, or bent over backward for a customer in need. It might also be their own history of how and why they came to the company. An employee story is something personal or professional about someone who works for your company and which you feel will resonate with your audience.
8 Lessons
Stories Your Market Will Love
Later we're going to look at story formats and the elements of a good story. But first, let's discuss what kinds of stories you can tell.
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